Privacy Policy

1. Datenschutz auf einen Blick

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find the contact details of the website operator in the section "Information about the responsible party" in this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may include data that you enter into a contact form.

Other data is automatically collected by our IT systems or with your consent when you visit the website. This mainly includes technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

Wofür nutzen wir Ihre Daten?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Additionally, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.

For this and for any further questions regarding data protection, you can contact us at any time.

Analysis tools and third-party tools

When visiting this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

Hosting

We host the content of our website with the following provider:

External hosting

Diese Website wird extern gehostet. Die personenbezogenen Daten, die auf dieser Website erfasst werden, werden auf den Servern des Hosters / der Hoster gespeichert. Hierbei kann es sich v. a. um IP-Adressen, Kontaktanfragen, Meta- und Kommunikationsdaten, Vertragsdaten, Kontaktdaten, Namen, Websitezugriffe und sonstige Daten, die über eine Website generiert werden, handeln.

The external hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 para. 1 lit. f GDPR). If consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

Our host will only process your data to the extent necessary to fulfill its obligations and will follow our instructions regarding this data.

We use the following hoster(s):

Netlify, Inc.
44 Montgomery Street, Suite 300
San Francisco
California 94104

https://www.netlify.com/
https://www.netlify.com/support/

Data processing agreement

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a legally required contract that ensures that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

3. General information and mandatory information

Datenschutz

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is information that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security vulnerabilities. A complete protection of data from access by third parties is not possible.

Information about the responsible entity

The responsible entity for data processing on this website is:

euphorika communications UG (limited liability)
Planckstrasse 13
22765 Hamburg

Phone: +49(0) 40 284 193 59-0
E-Mail: hello@markenbegeisterung.de

The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate deletion request or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, deletion will occur once these reasons no longer apply.

General information on the legal basis of data processing on this website

Sofern Sie in die Datenverarbeitung eingewilligt haben, verarbeiten wir Ihre personenbezogenen Daten auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO bzw. Art. 9 Abs. 2 lit. a DSGVO, sofern besondere Datenkategorien nach Art. 9 Abs. 1 DSGVO verarbeitet werden. Im Falle einer ausdrücklichen Einwilligung in die Übertragung personenbezogener Daten in Drittstaaten erfolgt die Datenverarbeitung außerdem auf Grundlage von Art. 49 Abs. 1 lit. a DSGVO. Sofern Sie in die Speicherung von Cookies oder in den Zugriff auf Informationen in Ihr Endgerät (z. B. via Device-Fingerprinting) eingewilligt haben, erfolgt die Datenverarbeitung zusätzlich auf Grundlage von § 25 Abs. 1 TTDSG. Die Einwilligung ist jederzeit widerrufbar. Sind Ihre Daten zur Vertragserfüllung oder zur Durchführung vorvertraglicher Maßnahmen erforderlich, verarbeiten wir Ihre Daten auf Grundlage des Art. 6 Abs. 1 lit. b DSGVO. Des Weiteren verarbeiten wir Ihre Daten, sofern diese zur Erfüllung einer rechtlichen Verpflichtung erforderlich sind auf Grundlage von Art. 6 Abs. 1 lit. c DSGVO. Die Datenverarbeitung kann ferner auf Grundlage unseres berechtigten Interesses nach Art. 6 Abs. 1 lit. f DSGVO erfolgen. Über die jeweils im Einzelfall einschlägigen Rechtsgrundlagen wird in den folgenden Absätzen dieser Datenschutzerklärung informiert.

Data Protection Officer

We have appointed a data protection officer.

Mr. Robin Broocks
Planckstrasse 13
22765 Hamburg

Phone: +49(0) 40 284 193 59-0
E-Mail: datenschutz@markenbegeisterung.de

Recipient of personal data

In the course of our business activities, we collaborate with various external entities. In some cases, it is necessary to transfer personal data to these external entities. We only disclose personal data to external entities when it is necessary for the fulfillment of a contract, when we are legally obligated to do so (e.g. sharing data with tax authorities), when we have a legitimate interest under Art. 6 para. 1 lit. f GDPR in the disclosure, or when another legal basis allows for the data transfer. When using data processors, we only transfer personal data of our customers based on a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data collection in special cases as well as to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1) LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority.

In case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, correction, and deletion

You have the right to obtain free information about your stored personal data, their origin and recipients, and the purpose of data processing at any time within the framework of the applicable legal provisions, and, if applicable, a right to correct or delete this data. For this purpose, as well as for any further questions regarding personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.

If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

If you have filed an objection under Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data may - apart from their storage - only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any harm to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies allow the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used for analyzing user behavior or for advertising purposes.

Cookies that are necessary for the electronic communication process or to provide certain functions desired by you (e.g. shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) are stored based on Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar technologies for recognition purposes has been requested, the processing will be carried out exclusively based on this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); the consent can be revoked at any time.

You can configure your browser to be informed about the setting of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses the Usercentrics consent technology to obtain your consent for storing certain cookies on your device or for using certain technologies and to document them in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Website: https://usercentrics.com/en/ (in the following "Usercentrics").

When you enter our website, the following personal data will be transferred to Usercentrics:

Your consent(s) or the revocation of your consent(s)

Your IP address

Informationen über Ihren Browser

Information about your device

Time of your visit to the website

Geolocation

Furthermore, Usercentrics stores a cookie in your browser to be able to assign the consents granted or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Usercentrics is carried out to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Data processing on behalf of a controller

Consent with Cookiebot

Our website uses the Cookiebot consent technology to obtain your consent for storing certain cookies on your device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot").

When you enter our website, a connection to the servers of Cookiebot is established to obtain your consents and other declarations regarding cookie usage. Subsequently, Cookiebot stores a cookie in your browser to be able to assign the consents granted or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Cookiebot is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Data processing agreement

We have entered into a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a legally required contract that ensures that the personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version

Operating system used

Referrer URL

Hostname des zugreifenden Rechners

Time of the server request

IP address

These data are not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - for this purpose, the server log files must be recorded.

Contact form

If you contact us via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if it has been requested; the consent can be revoked at any time.

The data you entered in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after processing your request is completed). Mandatory legal provisions, especially retention periods, remain unaffected.

Inquiry by email, telephone or fax.

If you contact us by email, telephone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to store it, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions, especially statutory retention periods, remain unaffected.

5. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is only used for managing and deploying the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on his website. If consent has been requested, processing will be carried out solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of TTDSG. The consent can be revoked at any time.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States aimed at ensuring compliance with European data protection standards for data processing in the US. Any company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user's origin. This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can record your mouse and scroll movements and clicks with Google Analytics. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/I'm here to help. Please provide me with the text you would like me to translate into English.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States aimed at ensuring compliance with European data protection standards for data processing in the US. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

IP anonymization

Google Analytics IP anonymization is enabled. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=enCould you please provide the text that you would like me to translate into English?

For more information on how Google Analytics handles user data, please refer to Google's privacy policy. https://support.google.com/analytics/answer/6004245?hl=enCould you please provide the text that you would like me to translate into English?

Data processing agreement

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/Could you please provide the text that you would like me to translate into English?

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has taken certain actions. For example, we can evaluate how often buttons on our website have been clicked, and which products have been viewed or purchased most frequently. This information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.

You can find more information about Google Conversion Tracking in Google's privacy policy. https://policies.google.com/privacy?hl=enI'm sorry, but I need a text to translate. Please provide me with the text you would like me to translate into English.

6. Plugins and Tools

Google Fonts (local hosting)

This site uses so-called Google Fonts provided by Google for consistent font display. The Google Fonts are installed locally. There is no connection to Google servers.

For more information about Google Fonts, please visit: https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=enCould you please provide the text that needs to be translated into English?