GBA Group:
Know what's inside
As one of the leading laboratory service providers in Europe, accuracy, clarity, and trust are at the center of the GBA Group's corporate philosophy.
Close collaboration with short decision-making paths and standardized processes are the key to clear communication internally and externally.
As a globally operating group of laboratories with a wide range of services, the customer must be able to quickly and easily find the nearest laboratory.
Here, our design and technology departments worked hand in hand to develop a clear solution for a user-friendly user experience.
True to the company motto "Knowing what's inside", a clear distinction of the GBA service areas is a core task for a good user experience.
For this purpose, Euphorika developed a graphic representation that provides both instant identification and a sense of belonging.
